There are hundreds of thousands kinds of advertisements around the world. Many of people includes me are influenced by these advertisements before we purchase the products. There were actually so many funny and interesting advertisements which get customers’ attentions. Getting customers’ attentions and let them purchase is the main purpose of the advertisements, I believe. To achieve the purpose, some of advertisements are simply showing the products and the facts when customers use them. On the other hand, other advertisements represent tricky ones.
When I was searching advertisements for my blog, I found some Coca Cola’s ads. Since Coca Cola company is one of the most famous ones, they have so many advertisements from different approaches. One of their advertisements was eye-catching, however I didn’t understand what the advertisement wants to convey to their customers.
As we see in this picture, there is an African woman carrying a hamburger with a can of Coke. I remembered the TV documentary show that African tribes walk hours and hours to get their foods from another village/town. Sometimes, they don’t have any equipment or vehicles to carry food with them, they need to hold food on their heads and hands. The scene which I watched on TV show and this Coca Cola’s advertisement are exactly same to me. And then I came up the idea of this advertisement. This woman took hours to get this coke because this is worse to take long time and her effort to get this to drink.
On the other hand, there is another point of view which I came up with. As the woman is carrying a hamburger and a can of Coke, she likes to eat and drink these. It is obvious that hamburger is tasty and valuable which almost everyone agrees. As same as a hamburger, Coke is a popular drink which everyone likes. That is what this advertisement want to describe about Coke, I guess.
We all have different ideas for everything. For advertisements, of course, we have different point of view. It is because each customer is not the same. However, advertisements should be acceptable for anyone who see. What I really learned from this advertisement is that Coke is everyone’s favorite, even people who live thousand km away and have different culture. I realized once again, Coca Cola is one of the most famous companies in the world.
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ReplyDeleteI think that the what the advertisement is trying to say is that a coke and a burger are replacing basic food and water as the the necessities in society. The advertisers used the African woman to show just how valuable diet Coke and hamburgers are that even in the poorest of societies around the world Coke and hamburgers are needed to survive. It shows how big of an influence American society is in the world. Even though we know America is the most dominant country, it truely does affect other countries, or at least that is what the Coke advertisers want us to believe. In that way, in return, we as Americans feel dominating and then we feel motivated to drink more Coke and eat more hamburger to maintain out influence on the rest of the world.
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