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Coca Cola's Advertisement

There are hundreds of thousands kinds of advertisements around the world. Many of people includes me are influenced by these advertisements before we purchase the products. There were actually so many funny and interesting advertisements which get customers’ attentions. Getting customers’ attentions and let them purchase is the main purpose of the advertisements, I believe. To achieve the purpose, some of advertisements are simply showing the products and the facts when customers use them. On the other hand, other advertisements represent tricky ones.

When I was searching advertisements for my blog, I found some Coca Cola’s ads. Since Coca Cola company is one of the most famous ones, they have so many advertisements from different approaches. One of their advertisements was eye-catching, however I didn’t understand what the advertisement wants to convey to their customers.

As we see in this picture, there is an African woman carrying a hamburger with a can of Coke. I remembered the TV documentary show that African tribes walk hours and hours to get their foods from another village/town. Sometimes, they don’t have any equipment or vehicles to carry food with them, they need to hold food on their heads and hands. The scene which I watched on TV show and this Coca Cola’s advertisement are exactly same to me. And then I came up the idea of this advertisement. This woman took hours to get this coke because this is worse to take long time and her effort to get this to drink.

On the other hand, there is another point of view which I came up with. As the woman is carrying a hamburger and a can of Coke, she likes to eat and drink these. It is obvious that hamburger is tasty and valuable which almost everyone agrees. As same as a hamburger, Coke is a popular drink which everyone likes. That is what this advertisement want to describe about Coke, I guess.

We all have different ideas for everything. For advertisements, of course, we have different point of view. It is because each customer is not the same. However, advertisements should be acceptable for anyone who see. What I really learned from this advertisement is that Coke is everyone’s favorite, even people who live thousand km away and have different culture. I realized once again, Coca Cola is one of the most famous companies in the world.

Food Cultures In Different Countries

Food cultures in different countries are also different. Each country has own food culture. Tomatina is a traditional harvest festival that people appreciate the harvest and celebrate to rich harvest each year in Spain. The festival occurs last Wednesday in August every year. During the festival, more than 100 metric tons of tomatoes are thrown. Bunol is the town where occurs the festival has about 9000 population, but more than 50000 people came over from all over the world and joined the festival this year. This festival is the world’s biggest annual food fight.

I was surprised that the Tomatina is the most unbelievable festival I have ever heard. The town is covered with bunch of Tomatoes, the streets changes to tomatoes’ river even a lake is made by tomatoes. Strangers throw tomatoes to each other. I expect that they have troubles to fight besides food fight, however they have only several simple rules such as tomatoes must be squished in the hand before thrown to avoid excessive injuries.

I would like to contrast between this festival and my culture’s festivals. There are many kinds of harvest festivals in Japan. I have known as the harvest festival is supposed to celebrate the harvest, and people must have the feeling to appropriate food, thus most of festivals are full of happiness and peaceful. Japanese style festival usually cook bunch of meals using the crops and share to eat everybody who join the festival. Thus people share the feeling that happiness of great harvest.

So, it is unbelievable that tons of tomatoes are thrown at the festival. Japanese feels that making light of food or waste. On the other hand, Spanish delight to crop as using tons of tomatoes and share their feelings that passion and happiness as fighting. This is the difference between each culture. Spanish incline to express their feelings emotionally and passionately. Japanese are more collectivism. Different nation eat different food , and they have own food culture. Besides it, Characteristics of each country influence to food cultures a lot to. I think food is the one of the most interest culture of human.